Serum builds consumer-facing sites that handle large traffic spikes during major promotions and product launches of brands.

To power high-traffic sites that can handle large traffic spikes, Serum uses The Cloud Sites platform, where visitors are load-balanced across an entire fleet of servers that keep up with demand.

To efficiently serve large media files, Serum is using Cloud Files. Why? Speed. Cloud Files is seamlessly integrated with Limelight's blazingly fast content delivery network. The media files are cached worldwide, meaning Razorfish's Tokyo visitors have images served to them from servers actually in Tokyo. Ever wonder how companies like Microsoft, ifilm, and Electronic Arts serve large images and files so quickly? CDN technology is what makes it possible, and that same technology is built right in to Cloud Files.