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#Optimize This: Online Marketing Summit 2012 Presentation
I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different that traditional SEO. My post last Thursday “Are [...]
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Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic
Facebook in Numbers: Prior to the IPO The big news in social media and business this week is Facebook’s new IPO. This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public. Highlights include: In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & [...]
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Essential Shifts in Online Marketing: Are You On Board? Are You Optimized?
I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It’s been around for about 15 years [...]
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Blogger Relations: Push or Pull? How to Get Bloggers to Mention Your Brand
Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them. It’s a great question because mentions and links from influential content sources are priceless for credibility, awareness and in particular, social SEO. This is a topic close to home [...]
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Getting Your Internet Marketing Dream Job: How to Interview & Succeed at a Top Agency
Today marks my 4 month anniversary at TopRank Online Marketing and almost 5 years in the online marketing industry. It has been a goal of mine to learn as much as I possibly can from those who know the industry best. In this seemingly short amount of time I have received, and continue to receive [...]
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Google+ Optimization vs. Community Building: Pros & Cons of Google SPYW
Initially I looked at Google+ the same as other Google social projects like Wave and Orkut. But the more I use Google+ the more I like it. Maybe it’s the network effect because others are using it more too. I often find content and insights shared on G+ that I don’t find elsewhere. While the [...]
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Online Marketing News: Women Dominate Community Management, Google Privacy, FBI Social, Twitter Censorship, McD Hashtag Gone Wrong
The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about the current state of this position? 67% of Community Managers work for a brand The most popular city for Community Managers is New York [...]
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5 Basic SEO Troubleshooting Tips for Content Marketers
This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012. The full guide will have screenshots, examples and more “SEO Deep Dive” advice. If you want the full, illustrated Content Marketing SEO Troubleshooting Guide, visit OptimizeBook.com to pre-order and subscribe to our mailing list [...]
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Optimize Your Social Media Schedule: 4 Tips for Avoiding the Social Media Time Suck
Making the time to execute on a social media strategy can rattle even the most experienced marketers. Unlike traditional marketing, social media marketing can present many different challenges and distractions. According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge. I recently ran a [...]
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11 Ways to Get Smarter & Stay Current in a World of Social Information Overload
Online Marketing is all about information. And people. Making connections that solve marketing problems in today’s environment of social and technological innovation can be challenging. Like many readers of this blog, a big part of what I do as an Internet Marketer centers around being able to consume large amounts of information or better, the [...]
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Online Marketing News: Say NOPA to SOPA, Google+ Strikes Again, Coca Cola “Gets It”, Twitter Gobbles Up Summify
The Social Job Seekers The social media job market is hot! This infographic visualizes the 2011 Social Job Seeker Survey that was conducted by Jobvite. It examines who the job seekers are and how they are utilizing social media to find jobs. Some interesting statistics you may not be aware of: 61% of all employed Americans [...]
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4 Things Lady Gaga Can Teach Us About Social Media PR & Online Influence
Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short years. Love her, like her or hate her, you know who she is and you’ve probably heard more than one of her songs. When searching [...]
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Google+ for Business: 5 Things Marketing Professionals Should Know About Google+
Google+ has been on the lips of every online marketing professional since early 2011. With a base that has now passed 62 million users and the integration of Google+ into Google search, it has become clear that Google+ is here to stay. As this new social platform continues to evolve it may be difficult to keep up [...]
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Social Media & Blogging Listmania with Curated Resources & Lists
Being included on a popular list of credible resources like our own BIGLIST of top Marketing Blogs or one of the many other collections of useful resources posted online can feel pretty satisfying, validating the hard work many are putting in to their business blogs. Great lists get socially shared, linked, and emailed, giving those included [...]
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Online Marketing News: Google+ Search, $10 per Twitter Follower, Facebook 1 Billion Users, Foursquare Search Engine, Social ROI: No, Really!
Search, plus Your World The big news this week centers around the changes that Google has rolled out related to Google+ integration with search, which as the tech press buzzing. Google is aiming to bring users additional search functionality that is incorporated with their Google+ profiles. The official Google blog states that “you should be able [...]
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5 Marketing Tips for Improving Customer Relationships & ROI With Better Communications
As marketers and sales professionals there is no doubt that we are focused on obtaining new customers and increasing awareness within targeted market segments. However, we must also consider the lifetime value of our existing customers and how marketing communications can contribute to that relationship. Taking the time to examine what kind of communications can [...]
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What Google Personalized Search plus Your World Means for Marketing – SEO Tips
Google Personalized Search rolled out yesterday revealing a change as significant as Universal Search in 2007. Unlike the major change that brought images, video thumbnails, news and blog posts within search results for all, the Google plus Your World changes are only visibile when logged into Google. There are many stories to be told here, [...]
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Technology Marketing: Is Your B2B Social Media Strategy Sending Mixed Signals?
As a B2B organization with a focus on technology, you may believe that you are facing additional obstacles that your B2C counterparts are not. Many of you have tried to implement social media in the past without much success. However, you may still believe that B2C companies have it easier because they have a direct [...]
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Convergence & Integration of Content Marketing with Social Media & SEO
This post is about Congratulations, Convergence and Content. First off, congrats to Aaron Kahlow on his great news, I’m sure UBM TechWeb will be pleased with OMS, it’s an impressive event with a great following. Speaking of OMS, despite the wimpiest Minnesota Winter in years, February is a fine time to go somewhere warm and [...]
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Online Marketing News: Google+ Who?, Know Thy Customer, Social Media Law, TopRank Team News
Who’s Using Google+? The launch of Google+ in 2011 has put Google in the social networking boxing ring. When it comes to user statistics some of them may surprise you. This infographic by Flowtown shares some interesting information about the increasingly popular social media site. 63% of users are male Only 17% of users are [...]
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